Part II of a Series about Creative Sales Presentations.
“Creativity is just connecting things. When you ask creative people how they did
something, they feel a little guilty because they didn’t really do it, they just saw
something. It seemed obvious to them after a while.”
If creativity is one of the most important aspects missing in today’s sales meetings, then multimedia technology that supports creativity is clearly a must. In Salesforce Research’s “2015 State of Sales”, the findings indicate that high performing sales teams use “nearly 3X more sales tech than underperforming teams, freeing them from process heavy tasks” which gives them more time to do what they do best: sell. Using creative instinct in helping to determine sales approach is the first step; the next is deciding upon the technological medium for implementation. The tools we’ve grown accustomed to, like Powerpoint, Excel, and paper products, are no longer enhancing sales. The new leaders of sales today are using apps that bring in the most current, interactive, technology.
Preparing for the Sales Meeting:
1. Creative implementation: In using a centralized technology based tool to create a sales presentation, teams across departments such as Marketing, Creative, and Sales can collaborate and add to the discussion of what the sales rep finally presents. Within this collaboration, new ideas are formed and creatively implemented.
2. Multimedia capabilities: With the right technology at a sales meeting, videos, infographics, and images of current clients can be displayed. These types of elements provide a subconscious connection, are more interactive, and are more striking than static images.
During the Meeting:
1. Visuals and graphs drive home stories. According to the Social Science Research Network, 65% of people are visual learners, followed by verbal learners (those who learn by audio) who clock in at 30%. Keeping up with the current tools available allows for presentations to be more impactful in the following ways. Some studies suggest that text paired with illustration is 83% more effective in being remembered than text alone. When you have the technology to back up your product or service, allowing you to illustrate with interactive video, graphs, and a charts, clients are more apt to remember your presentation.
2. Sales rep lead & customer driven. When you have strong technology behind your presentation, keeping clients fascinated is less challenging. But if the conversation diverges and a more organic discourse takes place, you need presentation technology to follow…and to eventually bring it back. Sales reps that have interactive, supporting materials for their meetings are more able to creatively improvise and guide the conversation. Additionally, through accessible, interactive multimedia technology your meetings have less chance of getting lost, boring, or out of your control.
Bottom line? Creativity is enhanced by technology, and technology is utilized more effectively than creativity.