Tablets, hybrid PC’s and what’s next? How does this affect interaction?
We operate in a technical, fast changing world. We’re already facing the next challenge – to define the different types of interactive devices introduced to the market. Tablets, ‘touch PC’, ‘hybrid laptops’ are just the beginning. But, at...
Technology vs. Vision
Within system development, there are always trends that indicate HOW to structure the development to deliver quality software according to the requirements set and within the promised time frame. At the moment, it seems that most agree that Agile methods, and...
KPIs for a mobile strategy: From transactions to solutions, to value creation
In many cases within the B2B sales environment, it is difficult to grab and learn all the new information about product developments, new service agreements and more. If this information is not made available to help the sales people educate and develop themselves and...
KPIs for a mobile strategy: Conversion rate
Lead-to-customer conversion is defined by the number of leads that become paying customers. Having the ability to measure and see what content – campaigns, product categories, products, etc. – that convert, you can increase the sales effectiveness. Content...