Press Release

Press Release

Yooba Sales Presentations Solution Integrates with Microsoft Office 365 to Store and Organize Sales Materials Stockholm – August 31, 2016. Yooba today announced plans to integrate its Sales Performance Management Platform with Microsoft Office 365 to provide additional document management capabilities. Content availability is fundamental to any modern sales conversation, and if companies are to make sustainable progress in their sales operations, they need to be able to align sales and marketing departments. Enhanced sales effectiveness ”By integrating Office 365, we will get closer to our clients’ ecosystems and given that, will naturally optimize their processes,” said David Nordin, CEO and founder of Yooba. ”Ultimately, we will generate sales effectiveness by providing controlled and validated content to individual sales reps and by doing so, provide a more streamlined process for marketers and key account managers managing that content.” “We’re pleased to see Yooba’s commitment to Microsoft,” said Rob Howard, director of Office Ecosystem, Microsoft. “Through its integration with Office 365, Yooba is helping provide sales organizations with a powerful and easy-to-use experience.” Data aligns sales and marketing Yooba automatically gather usage and consumption data from a wide set of client encounters, from personal customer meetings to shared online presentations. The aggregated data is exported to Microsoft OneDrive for Business on a daily basis. By levering the analytical power of Microsoft Power BI, along with Yooba’s customer tailored KPIs, the usage data can be transformed into deep and objective insights into many aspects of the sales process, producing sales content that is actually effective. With these insights in hand, marketers can apply a more pragmatic and sales-focused perspective in the...
Three Musts for the Modern Sales Approach

Three Musts for the Modern Sales Approach

With this new age of information there are great opportunities: new possibilities for increased growth, streamlined systems, and more a meaningful connection with your buyers. Even though the dynamic between buyer and seller is rapidly changing, there are ways to stay ahead of the game and powerfully convey your product’s value. Though the buyer is far more informed than ever before, it is possible to give your prospect an unprecedented experience. In order to do this, the modern sales rep needs to do the following: 1. Connect with the buyer in meaningful ways that address their problems and anticipate their concerns. ● Researching the company’s history, industry, industry trends, and competitors enables the salesperson to fully anticipate the specific problems that the prospect is facing, and serves as a point of trust and competence in conversation. ● Possessing dynamic interpersonal skills is always an asset, as is being personable. If possible, knowing more about the prospect to relate with them better is helpful; this is as simple as checking out their LinkedIn profile.   2. Obtain this multifaceted understanding with research, training, and preparation. The right technology can support and enhance this. ● Other peers in your company, such as customer service, other sales reps, marketing professionals and think tank studies can give a different perspective on the type of issues your prospect might be facing. ● The right presentations with all of this information in mind will make it more valuable and exciting.   3. Complete your sales conversation with technology that’s engineered to enhance your buyer’s experience and help drive home results. ● Your sales conversation will be made...
What’s the Value of Multimedia in Sales Meetings?

What’s the Value of Multimedia in Sales Meetings?

Part II of a Series about Creative Sales Presentations.   “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while.” – Steve Jobs If creativity is one of the most important aspects missing in today’s sales meetings, then multimedia technology that supports creativity is clearly a must. In Salesforce Research’s “2015 State of Sales”, the findings indicate that high­ performing sales teams use “nearly 3X more sales tech than underperforming teams, freeing them from process heavy tasks” which gives them more time to do what they do best: sell. Using creative instinct in helping to determine sales approach is the first step; the next is deciding upon the technological medium for implementation. The tools we’ve grown accustomed to, like Powerpoint, Excel, and paper products, are no longer enhancing sales. The new leaders of sales today are using apps that bring in the most current, interactive, technology.   Preparing for the Sales Meeting: 1. Creative implementation: In using a centralized technology­ based tool to create a sales presentation, teams across departments such as Marketing, Creative, and Sales can collaborate and add to the discussion of what the sales rep finally presents. Within this collaboration, new ideas are formed and creatively implemented. 2. Multimedia capabilities: With the right technology at a sales meeting, videos, infographics, and images of current clients can be displayed. These types of elements provide a subconscious connection, are more interactive, and are more striking than static images. During the Meeting: 1....
What’s the Value of Creativity in Sales Meetings?

What’s the Value of Creativity in Sales Meetings?

Part I of a Series about Creative Sales Presentations. In the IBM study of 1,500 Chief Executive Offices from 60 countries and 33 industries worldwide, it was found that creativity—not rigor, management discipline, integrity or vision— was more crucial to navigating an increasingly complex world. Creativity is commonly defined as a “phenomenon whereby something new and somehow valuable is formed.” But what does that mean for those of us in sales? In the context of sales presentations, creativity comes into play in both the background preparation of the sales presentation, and the “think on your toes” moments inside the sales meeting. Both require research, knowledge, and an integrated understanding of the buyer’s struggles and behavior patterns. Sure, everyone wants to use the best sales presentation software and tools, but before we start talking technology, we need first to address our brains. Here are some ways you can encourage creativity in your team and individual reps. Creativity in Sales Meeting Preparation. Knowing the prospects’ industry, pain points, and buying attitudes is the foundation of creativity before the sales meeting. Creativity needs focus to thrive—a contextual aim that propels new ideas to occur. To help foster creativity for sales reps, it’s important to employ the following while developing sales meeting materials: Give direction to employees, then space: Giving teams the task of developing a new way to present the product or solution is the first step. The next step is time: time to allow individuals to find their ideas in the unlikely places they normally appear, like on breaks or time off. Creative ideas are rarely conceived on the spot, or...

A Meeting Performance Platform

Yooba Sales Meeting Performance provides strategic and functional sales technology designed to increase productivity and sales results. By providing interactive content, training, and analytics for sales reps and frontline managers, Yooba powers client-facing meetings with an unprecedented advantage.


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